If there’s one legume that has quietly travelled through centuries of Indian kitchens, Ayurvedic texts, and family recipes, it’s the humble moong bean. Known for its lightness and digestibility, moong has been celebrated for bringing balance – nourishing without weighing you down, energising without overstimulating. It’s the bean that shows up in fasting dishes, recovery foods and festive sweets alike, always carrying with it a sense of purity and renewal.

Traditionally, moong takes many forms: whole beans simmered into wholesome dals, split yellow moong cooked into comforting khichdi, or finely ground into flours for savoury cheelas and sweets. Ayurveda calls it tridoshic – meaning it balances all body types – and generations of households have leaned on it as the go-to food for strength and healing.

And now, with It’s Moong, this timeless ingredient steps into a modern frame. By isolating the protein from premium moong beans and blending it with brown rice, we’ve created the world’s first moong-based plant protein – clean, complete and easy to digest. With no additives, no artificial flavours, and no preservatives, every scoop is just what it has always been: moong in its purest, most nourishing form, adapted for today’s lifestyles.

Think of it as tradition meeting innovation. The same bean that once anchored ancient kitchens is now powering smoothies, shakes, and workout routines – without losing the authenticity of its roots. One serving delivers 24 grams of protein and 4.7 grams of BCAAs, making it a natural fit for anyone who wants strength that feels clean, light, and sustainable.

From farm to shaker, It’s Moong is grown with care in Rajasthan, processed in a state-of-the-art facility, and tested to the highest standards. It’s more than a supplement; it’s a bridge between the wisdom of our ancestors and the demands of modern living.

Whether you’re fasting, fuelling a workout, or simply choosing better daily nourishment, It’s Moong is a reminder that sometimes the simplest foods carry the deepest power. From ancient rituals to today’s superfoods – the journey of moong continues.